Dotsmark Systems India Limited

Marketing Strategy

We have been able to constantly expand our ventures through our efficient market strategies. Apart from expanding our business, our market strategies have helped us to gain large client base. Some of our important strategies include:

• Customer Awareness & Image building with the help of exhibitions, advertisements & by contacting segment wise customers
• Try to solve the problems of customers in Marking & Coding
• Product suggestion as per Company Philosophy of Product Evaluation
• To sell more machines taking reference from existing customers. ORIGINAL EQUIPMENT MANUFACTURERS (OEM)
• Need to have OEM business which increase the business of the machine OEM will not help much to increase the Consumable business profit margins are very narrow with OEMs
• Market follow-up for repeat Order is constantly required due to very heavy competition. ACTUAL USERS BUSINESS
• Order flow is uneven
• Repeat order is very difficult but once we receive even one repeat order, the reference to other customers always very good, after sales consumables orders are very valuable